Journal of Emerging Technologies and Business Management


The transformation in the technology has led to machines becoming increasingly capable, Due to this there has been an alteration in the definition ofartificial intelligence. Artificial intelligence is a type ofadvanced technology thatcan learn by itselfas well as improvise itsjudgment, when provided with vital data. This case is an attempt to evaluate the crucial role ofartificial intelligence in the human life. This case also deliberates the existing adoption ofartificial intelligence in the variousfacets oflife as well as evaluate whether India would be able to successfully build an artificial intelligence ecosystem and drive adoption across diverse categories in the market with emphasis on retail environment. This case studyfurther emphasizes on various opportunities and challengesfaced in the Indian market in designing an artificial intelligence driven future, while contemplating the complex business environment.