Journal of Emerging Technologies and Business Management


A Briefoverview ofthe Case Paytm App was one ofthe most popular and used online payment applications in recent times. Until demonitisation, the usage ofthe mobile app was at minimal. The Government initiation on cashless economy created an opportunity to grow online payment business for Mobile-Wallets like Paytm, Mobikwik, Freecharge, Bhim, PayPal, Rupay, etc. Among the competitors, Paytm took theflrst mover advantage and experienced the robustgrowth. However, Paytm hasfaced challenges ofonlinepayment transactions andprocesses. Hence, it has its own issues on its quality ofpaymentprocess. ls 100 percent of Success rate mandatory for any service provider? Are the product/ service, price/charges, promotion/ awareness, place/ availability, physical evidence /website, people, and the process eorrectlymanagedbyPaytm?