Future Retail Ltd, which houses a string ofretail chainformats, has decided to shut its online venture Big BazaarDirect. Big Bazaar Direct was launched in 2013. Interestingly, the Big BazaarDirect operated through a B2B model where the Kirana stores and the common men got an opportunity of operating as a Big Bazaarfranchisee. However, by the end 0fAugust201 6, Futuregraup conﬁrmed that itwould be shutting dawn its online venture Big BazaarDirectas itisﬁnding the business unviable. They stated that they are thinking afa better business model to replace Big BazaarDirect. Big Bazaar Direct hasfailed tafind a place in a crowded e-tailing rnarketin India. This case provides sufficient stuff to look deeply into the scenario and throws a compelling questionfor discussion - How Big Bazaar Directgat stuck in the middle? It provides good material for discussian on business models.
Taneja, G., & Vij, S. (2017). How Big Bazaar Direct Got Stuck in Middle. IMT Case Journal, 8(1), 1-12. https://jetbm.imtnagpur.ac.in/journal/vol8/iss1/1