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Journal of Emerging Technologies and Business Management

Abstract

In the last week of September 2015, German car giant Volkswagen AG was found to have used sophisticated software in order to mislead emission testsfor almost 500,000 diesel carsfor its model year Z009 to 2015 in US. Ifthe corporate behaviour towards social concerns managed effectively, these enhance brand image and firm reputation, thereby opening global opportunities for sustainable profitable business and create value for stakeholders. Given this business environment, social responsibility in business must be central toglobal risk mitigation strategies in multinationalflrms. In addition to enhancing public image, environmentalstrategies anticipate an internationalframework thatincreases the economic cost of carbon emissions.

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