Journal of Emerging Technologies and Business Management



The world ofmobile handsetis in a tailspin where every company is seeking an upper hand in the market ofevolving handset market by ofifering newer, better andfaster technology whether they be software's, hardware, camera, connectivity but in this game customers are bound to the oflerings by company's without a say according to his likes and dislikes. The current case is an eflfort to analyze the possibilities of customization of the mobile handset offerings thereby shifting the power of choice from the manufacturer to the customer.