Journal of Emerging Technologies and Business Management


International expansion has been on the radar for Whole Foods Market since 2002 when they expanded into Canada and later in 2004 into the United Kingdom to become a multinational company. They purchased seven of Fresh & PWld's locations in the UK which, years later is down to only five stores. Canada adds seven more locations to more than 340 stores in the United States. However, international expansion materializes as like Whole Foods Market hoped it would and they have begun focusing their money and attention on tripling the number of stores in the US. This case discusses the factors which could be important in developing any future international expansion for Whole Foods.