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Journal of Emerging Technologies and Business Management

Abstract

Timeshare was introduced by HPT DC on 05th November, 1998 by the , name of "Himalayan Leisure The scheme had the guarantee 0f100 percent return on investment after 20 years. This scheme was only ‘operationalfor a years time and was finally wounded up on 10th November, 1999 even when HPTDC is a Government organisation and people have more trust in the same. Now as the consumer satisfaction index with timeshare is reaching a high of 85%, it calls for an examination which would help students in exploring the pros and cons of the scheme and to reach a decision i. e. “Should HPTDC restart its timeshare scheme? " This case study is useful for teaching development of business plan especially in case of timeshare business. This introduces the reader to HPTDC’s timeshare scheme, its main features, benefits, purchase i procedure, occupancy limit, exchange flexibility, marketing strategy, target market, marketing cost, pricing chart, week classification ‘ ‘chart, position of HPT DC during the past five years i. e. from 2005 to 2009 in terms of room occupancy percentage along with average & weighted average, profits & losses, the strengths and weakness of HPT DC and finally discusses the responses of HPTDC s timeshare customers and states one of the probable options that HPT DC can go for

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