The present work identifies changing needs and expectations of its workforce while working in the new-normal situation arisen due to current covid pandemic and to provide an optimal solution to that. The study quantifies the level of challenges of different staff categories and evaluates the significance so that a valid and justifiable decision can be made statistically as to how their tangible and intangible benefits can be optimized proportionately in order to provide them with a supportive and rewarding working environment to boost their motivation with a view to increasing the staff satisfaction, which in turn add to the productivity and profitability of the company. Kruskal Wallis test has been used to help in making a meaningful decision for the changing needs and expectations of employees in a balanced way. Employee needs and expectation framework developed for continual improvements in employee satisfaction based on ISO 9004:2018 Quality Management – Quality of an organization – Guidance to achieve sustained success.
ROY, R., & Roychowdhury, S. (2021). IDENTIFYING KEY ISSUES AND RISKS INVOLVED IN NEW-NORMAL SITUATION FOR IMPROVING EMPLOYEE SATISFACTION IN MSME. Journal of Emerging Technologies and Business Management, 10(1), 78. https://jetbm.imtnagpur.ac.in/journal/vol10/iss1/5